New Lease On Life For DirecTV.(DirecTV Group Inc.)(Brief article)
Multichannel News, October, 2006
By Staff Influential Merrill Lynch & Co. media analyst Jessica Reif Cohen maintained her 'neutral' rating on DirecTV Group Inc., writing in a research report that third-quarter net new subscriber additions should stabilize as the direct broadcast satellite giant continues to reduce churn.
Reif Cohen estimated DirecTV will add about 164,000 new customers in the quarter - above the 125,000 added in the first quarter, but 38% below net adds during the same period last year. Churn for the period should come in at 1.75%, down from 1.89% in the previous year. Reif Cohen added that DirecTV's focus on higher-growth customers and its transformation to a lease model for subscriber equipment should translate into big gains in revenue and cash flow. ...
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