ABC Family's Holiday Greetings.
Multichannel News, November, 2006 by Lewis, Christian
By Christian Lewis Card Giant Signs for Channel's Biggest Yuletide Effort Yet In keeping with tradition, ABC Family is looking to harness the holiday viewing masses with its largest annual marketing effort - a multifaceted campaign surrounding its '25 Days of Christmas' programming event.
As with last year's push, ABC Family is running in-store promotions, this time working with greeting-card purveyor American Greetings and featuring posters and gift-with-purchase giveaways of ABC Family 2007 holiday planners. This year's promotion has been expanded to 290 stores. The ninth annual edition of the programming stunt will run from Dec. 1 to Dec. 25, offering more than 200 hours of mixed content. As part of the promotion, ABC Family is...
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