The Lure of the Boomer.(baby boomers are a big market for cable industry)
Multichannel News, November, 2006 by Schleiff, Henry
By Henry Schleiff, Hallmark Channel I don't know much about fishing, but I do know that if I had to go out and catch enough trout to feed my family dinner, I'd go cast my line where the trout happen to be most plentiful. This just seems like common sense to me, a novice at the art of fishing, but I'll bet there are some old-time fishermen out there who insist on going somewhere else, simply because that's just the way they've always done it.
"The way we've always done it." Had I been collecting royalties on that phrase I'd be, well, out fishing somewhere. And I'd be damn good at it by now. But since I am not collecting such royalties, I am happy to report that corporate America seems to be displaying a greater willingness to embrace new ideas...
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