Verizon Launching TV Ad-Sales Unit.(Verizon Communications Inc.)
Multichannel News, November, 2006 by Steinert-Threlkeld, Tom
By Tom Steinert-Threlkeld Puts Former MTV Networks Exec In Charge Verizon Communications plans to launch a television ad-sales operation in the first half of 2007 and has hired a former MTV Networks sales executive to run it. The telephone company, which launched its first television service, FiOS TV, in September 2005, hired former MTVN vice president of affiliate advertising sales and marketing Jason Malamud.
His task: To help Verizon grab a piece of the $60 billion spent each year on television advertising. Of that $60 billion, $15.7 billion went to cable networks and spot TV in the first six months of this year, according to TNS Media Intelligence. Verizon will most directly compete with cable-television system operators for local ad...
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