Web TV 2.0.
Multichannel News, January, 2007 by Steinert-Threlkeld, Tom; Spangler, Todd
By Tom Steinert-Threlkeld & Todd Spangler Why It -- Again -- May Not Click Las Vegas -- The addition of TV shows to Apple's iTunes Music Store in late 2005 proved one thing to HBO chief technology officer Bob Zitter. People would pay $1.99 to download and watch a program that was available for free the night before.
In other words, there was a "value proposition" in delivering video to consumers over the Web. Last Tuesday, Apple announced a video- and music-playing cell phone, as well as interactive box that sits in the family room. The AppleTV wirelessly pulls movies, photos and TV clips not just from computers elsewhere in the home, but from Web sites like -- Apple.com. That was "another shot heard around the world," in the estimation...
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