Quick Hits.(Spot Runner)(Outdoor Channel Holdings Inc.)(Brief article)
Multichannel News, January, 2007
By Staff Spot Runner Takes Wraps Off Localized Movie Pitch Staff Los Angeles -- Spot Runner lifted the "veil" off localized feature film advertising with a campaign launched in 18 markets late last month in partnership with Warner Independent Pictures . The Internet-based advertising agency, based here, helped the studio create a tiered campaign to promote the theatrical release of The Painted Veil , with national spots for the film localized and placed on cable systems.
In a change of release strategy, the commercials identified the local theater where the independent film debuted on Dec. 20, and placed the spots just in the neighborhoods located near those theaters. Further, the spots were placed on cable networks that mirrored the...
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