U-Verse Hits the Road.(AT&T Inc.'s IP television)
Multichannel News, January, 2007 by Haugsted, Linda
By Linda Haugsted AT&T Drives Sales With a Fleet of Mobile Demo Trucks Bringing it to the streets. Or taking it to the streets? That's been the chief strategy deployed thus far by AT&T in introducing its U-verse Internet Protocol-delivered television service to its initial target markets.
Like its cable predecessors, the telephone company has learned that product demos - preferably in consumer homes - are the way to drive sales to new customers. Local-level marketing has included neighborhood-by-neighborhood block parties, said AT&T senior vice president of programming Amy Friedlander-Hoffman. Face painters were hired to attract families. When possible, the company convinced current customers to host parties for friends and neighbors,...
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