Oxygen Affiliate Effort Asks: 'She Did What?'.
Multichannel News, February, 2007 by Lewis, Christian
By Christian Lewis Working to meet affiliate interest in local ad-sales initiatives, Oxygen is rolling out an interactive promotion centered on outstanding women. Launching on Feb. 27, the She Did What? campaign encourages local businesses and organizations to nominate women who have made notable achievements in categories from politics and philanthropy to education and sports.
"Basically, the campaign is available to anyone in the community to nominate women for anything great they've done," said Oxygen Media vice president of affiliate marketing Paula Doyle. Affiliates may then run a contest to select winners for prizes, she said. "That could mean a cash prize, a scholarship, classes, an entrepreneurial opportunity to further someone's...
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