Through the Wire.(EchoStar Communications signs marketing deal with NASCAR)(Tom Carper on Cyren Call proposal)(Tim Brooks' "Lost Sounds: Blacks and The Birth of the Recording Industry 1891-1922" wins Grammy)
Multichannel News, February, 2007 by Gibbons, Kent; Hearn, Ted; Haugsted, Linda; Reynolds, Mike
By Kent Gibbons, Ted Hearn, Linda Haugsted and Mike Reynolds Now Vogel Gets TV Eye on His Driver Kent Gibbons, Ted Hearn, Linda Haugsted, Mike Reynolds How big a car racing fan is Carl Vogel? Well, NASCAR marketing deals keep following him from job to job, including his current stint as EchoStar Communications president.
Last week, EchoStar struck a marketing pact with the stock-car racing circuit and ESPN that includes signage, other media exposure and a "technology trailer" at all ESPN Nextel Cup and Busch Series races. While he was CEO at Charter Communications, the cable firm sponsored a Roush Racing car driven by Greg Biffle in the Busch Series. Then, when Vogel came to his new gig, EchoStar signed on as a Roush sponsor for every...
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