EchoStar, DirecTV Settle Search Spat.(EchoStar Communications Corp., agreement on purchase of keywords from search engines)(Brief article)
Multichannel News, February, 2007 by Moss, Linda
By Linda Moss The nation's two main satellite-TV providers have resolved their bicoastal court battle over search-engine keywords. EchoStar Communications and DirecTV reached an agreement that settles their litigation over each company's purchase of keywords from search engines such as Google to promote their businesses, and dismisses their dueling lawsuits over the issue.
The two direct-broadcast satellite companies had been suing each other in a dispute revolving around trademark-infringement allegations over the keywords. DirecTV had actions pending in California against EchoStar and several retailers of its Dish Network service. Rupert Murdoch's DirecTV claimed that Charlie Ergen's EchoStar had unlawfully purchased rights to keywords that...
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