ITV in YES's Year-5 Plan.(Yankees Entertainment and Sports Network L.L.C. plans webcasting on anniversary)
Multichannel News, March, 2007 by Reynolds, Mike
By Mike Reynolds Yankees' Channel Marks Anniversary With Multiplatform Push This Thursday, Yankees Entertainment & Sports Network will present a fifth-anniversary special originating from the Bronx Bombers' spring training home in Tampa, Fla. Five Years of YES will feature many on-air commentators and showcase reminiscences and highlights of the New York Yankees, the New Jersey Nets and its other programming.
After starting its rookie campaign with a major hole in its distribution lineup, YES, which officially threw out its first pitch on March 19, 2002, has registered plenty of off-camera and business highlights of its own. Since then, YES has significantly grown its subscriber base, revamping its Web site, building its advertising roster and...
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