Help In an 'Ugly Box'.(two Illinois municipalities using guerrilla marketing to oppose bill on video providers' licensing)
Multichannel News, March, 2007 by Haugsted, Linda
By Linda Haugsted Cities Go Guerilla To Fight Pro-AT&T Franchising Bill The competition between cable and telephone companies for customers has been marked by guerilla stunts such as advertisements in pizza boxes and come-ons on dry cleaning bags. But now two Illinois municipalities have gotten into the guerrilla game to protest a bill they believe will strip them of needed local authority over video providers.
Hot-pink and highway-yellow boxes have cropped up in the DuPage County, Ill., towns of Naperville and Itasca to protest HB1500, which officials in those suburban Chicago communities believe will give AT&T total control of the placement of huge powering vaults it needs to operate its planned video service. The pink Itasca boxes - 63...
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