Dueling for Dollars.(strategies used to negotiate Retransmission consent)
Multichannel News, March, 2007 by Moss, Linda; Farrell, Mike
By Linda Moss and Mike Farrell Cash -- Lots of It -- Is at Stake When Broadcast and Cable Squares Off on Retransmitting TV Signals. Here's How Each Side Tries To Grab or Keep It Sinclair Broadcast Group employed a regimen of strategies and tactics to apply pressure in -- and ultimately win -- its bitter retransmission-consent fight with Mediacom Communications earlier this year.
In fact, Sinclair's battle plan could be a playbook for broadcasters seeking the upper hand on a cable operator in today's competitive TV marketplace. When Hunt Valley, Md.-based ...
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