Money To Their Ears.(music downloading services by cable television operators)(Column)

Multichannel News, March, 2007 by Kridel, Tim

By Tim Kridel

Operators, Networks Try To Rev Up Business

MP3 players seem to be on every hip and in every cell phone. For every illegal music-sharing site that's shut down, two more seem to pop up. All of that suggests that multichannel operators and networks should vie for a share of the music download market, right?

Not so fast. Although music downloads keep increasing, not everyone involved is making money. About 3% of online U.S. households purchased at least one song from Apple's iTunes service in 2006, according to a Forrester Research study. And although iTunes ...