This Just In.(briefs)
Multichannel News, April, 2007
By Staff AOL Unit To Sell Ads For News-NBC Startup Staff New York -- AOL's Advertising.com subsidiary will manage the advertising functions for the yet-to-be-named Internet-video venture formed by News Corp. and NBC Universal. NBCU and News Corp., in announcing their NewCo partnership March 22, promised that the venture would deliver thousands of hours of free, ad-supported TV programming and other video content when it launches this summer.
Advertising.com, which AOL bought in 2004, will use its Lightningcast video-ad-serving platform to deliver and manage advertising for programming, movies and video clips that will be available via the network. NewCo is seen as the result of media companies' reluctance to come to terms with...
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