Uphill Battle For Spanish Kids' Programmers.
Multichannel News, April, 2007 by Clemens, Luis
By Luis Clemens Cable Fills Void in Fare Despite Ad, Ratings Challenge Spanish-language broadcasters focus little attention and effort on kids' programming, while cable networks targeting young viewers who speak that language suffer from limited carriage. And the ratings and revenue for kids' shows on both media pale in comparison to the widely distributed English-language cable children's networks that lavish time and money on developing shows featuring Latino characters.
One out of four Hispanics is under the age of 14 and one out of every five preschoolers is Latino, according to the U.S. Census Bureau. And many of them are the children of Spanish-speaking immigrants. But despite these numbers, the Hispanic television industry has...
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