Playboy Seeks VOD Parity.
Multichannel News, April, 2007 by Farrell, Mike
By Mike Farrell New York-- Playboy Enterprises CEO Christie Hefner wants cable operators to step up to the marketing plate behind her company's Playboy TV subscription video-on-demand product, packaging the adult-themed service with those of other premium channels, like Home Box Office and Showtime.
But Playboy TV figures to have a tough hill to climb, given that cable operators have historically offered little support to adult channels and may not want to draw attention to what some groups could perceive as too-racy fare. Still, Hefner believes that "they [operators] need to let consumers know it's there," she said after her presentation at the Banc of America Securities Media, Telecommunications & Entertainment Conference here last week. She...
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