Versus's Cup Runneth Over.(Versus Technology Inc. holds rights of National Hockey League)
Multichannel News, April, 2007 by Lewis, Christian
By Christian Lewis
Network Goes Full Throttle to Promote NHL Playoff Coverage
Sports network Versus is padding up with online and affiliate promotions surrounding the NHL Stanley Cup playoffs, which begin Wednesday, April 11.
"We wanted to find a really special way to treat it that was on-brand and yet really capture what was great about hockey, about sports and about playoffs," said senior vice president of marketing and promotion Bill Bergofin.
The network has already begun airing a series of commercial spots tagged "Do or Die," featuring ...
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