Invisible Innovation.(future of cable television)

Multichannel News, May, 2007 by Farrell, Mike

By Mike Farrell Cable Goes For More Features and Less Hype In December 1994, Time Warner Inc. chairman Gerald Levin sat in a mock living room on a hotel stage in Orlando, Fla., and ushered in what he believed was the future of cable television. He ceremoniously flipped the switch that activated Time Warner's Full Service Network, an expensive and expansive set of 'interactive' services that was to allow customers to access full video-on-demand and electronic-retailing opportunities - and to order pizza - all from the comfort of their couches.

At the time, Levin said FSN was 'an irreversible step across the threshold of change,' according to published reports. At the Western Cable Show in Anaheim, Calif., two years earlier, John Malone,...

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