TV Guide Gets Personal.(Gemstar-TV Guide International Inc. launches customizable program guides)

Multichannel News, May, 2007

By Todd Spangler Viewer Profiles To Span Set-Tops, Online and Mobile Gemstar-TV Guide International will roll out a series of viewer-customizable program guides over the next 18 months designed to let TV fans track their favorite shows, channels or celebrities - and get personalized recommendations - from their set-top box, PC or mobile phone.

Collectively called 'My TV Guide,' the features will first be available through the company's Web-based guides, to be followed by its set-top box platforms and mobile TV-listing products. In addition to serving up 'portal-style' graphics, video previews and other editorial content, My TV Guide will provide the ability to remotely manage digital video recorders. Each member of the family will be able...

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