Good DirecTV. Better DirecTV.(DIRECTV Inc. after being acquired by Liberty Media)

Multichannel News, May, 2007 by Moss, Linda; Umstead, R. Thomas

By Linda Moss & R. Thomas Umstead Malone May Exploit Satellite Service Better Than Murdoch For the past few years, cable has faced a formidable rival in DirecTV, led by controlling shareholder News Corp., the $25.3 billion global media conglomerate. Its chairman, Rupert Murdoch, is no pushover.

But John Malone and his $8.6 billion Liberty Media collection of programming assets might prove to be even tougher competitors to cable operators when Liberty takes control of the satellite provider. Liberty, whose cable stable includes the QVC home-shopping network and the movie-focused Starz premium cable and online entertainment company, could be much more aggressive than News Corp. ever was in leveraging DirecTV as a distribution outlet. ...

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