Through the Wire.(Cox Communications promoting tourism activitios in New Orleans)(DirecTV's marketing brochures gather dust after stay order on campaign)(A&E Television Networks and Gene Simmons raise funds for Elizabeth Glaser Pediatric AIDS Foundation)
Multichannel News, May, 2007 by Moss, Linda; Haugsted, Linda; Spangler, Todd
By Linda Moss, Linda Haugsted and Todd Spangler Hop Aboard Big Easy Ad Train Want to help New Orleans in its continuing recovery from Hurricane Katrina? Cox Communications has got an offer cable operators are already finding as tasty as Emeril's seafood gumbo. Cox officials plan to meet with fellow cable companies this week at The Cable Show to see if they want to run public-service ads promoting tourism in New Orleans, where Cox is the incumbent operator.
Already 10 cable companies and Adlink, the Los Angeles interconnect, have joined with Cox to donate $12 million worth of ad time to the effort. 'We're ready to talk about this in Las Vegas,' said Greg Bicket, vice president and regional manager for Cox in the Big Easy. 'We'll...
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