Phase Three for A&E.
Multichannel News, May, 2007
By Mike Reynolds Having Driven Down Demos, Net Adds Dramas New York- With two-thirds of its plan in place, A&E Network is gearing up to bring a dramatic flourish to act three. It succeeded in attracting a younger audience and lowering its median age watcher to 48 through its 'Real Life' franchise.
Then, it expanded its overall viewing base with the addition of off-network fare like The Sopranos and CSI: Miami . Now, A&E has some 14 drama projects in the development pipeline as part of an overall $600 million investment the company will allocate for programming, new media, new technology and new infrastructure in 2007, up from $500 million the prior year. Tana Nugent Jamieson, senior vice president of drama programming at A&E, told...
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