New Ratings Era May Be Out of the Box.
Multichannel News, May, 2007
By Stewart Schley Researchers Look To Set-Tops for Clearer Picture For decades, the practice of determining which TV shows people watch has depended on a brew of hard data and educated guesswork. Fill-in-the-blank written diaries, electronic meters that gauge what's on TV, and an assortment of statistical models cranked out by computers combine to produce the audience-ratings currency that a $70 billion industry uses to assign value.
The deeply entrenched presence of a TV-ratings infrastructure orchestrated by one company, Nielsen Media Research - the dominant TV-ratings and information provider - means it's unlikely the current way of doing things will be supplanted anytime soon. But a new technique for divining viewing patterns is starting to...
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