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Multichannel News, May, 2007

By Staff 'Journal' Looms Large In Murdoch Dow Jones Quest Staff New York - The Fox Business Journal? That might be one of the names that Rupert Murdoch would consider for the business network spinoff of Fox News Channel should the News Corp. chairman and CEO succeed with his $5 million cash bid for Dow Jones & Co., the publisher of The Wall Street Journal , which he launched on May 1.

In an interview in the May 4 edition of The New York Times , Murdoch said that if it were legally possible the moniker for the business channel, which is scheduled to launch sometime in the fourth quarter, would include the word 'Journal.' Such a move would be compatible with the notion that News Corp. would use the imprimatur of the Journal brand...

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