Time Warner Cable Licenses ITV Code.
Multichannel News, November, 2008
by Todd Spangler
Time Warner Cable signed a five-year agreement with interactive-TV software developer BIAP to use the vendor's set-top-based software as part of an advanced-advertising platform.
The license agreement, financial terms of which were not disclosed, will allow Time Warner Cable's digital set-top boxes to run Enhanced TV Binary Interchange Format applications developed in-house, or by television networks and other third parties.
In addition, Time Warner Cable will use the BIAP ETV User Agent as part of the ...
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