Ops Pledge Big ITV Base.
Multichannel News, November, 2008
by Todd Spangler
Comcast, Time Warner Target 10M-Plus Interactive Boxes
Boston -- Comcast and Time Warner Cable will support interactive-TV standards on more than 10 million set-top boxes by the end of 2008, and executives with the U.S.'s two biggest cable companies urged programmers to "get on the bandwagon" to develop ITV applications to exploit the technology.
"You should be thinking about this right now," said Mark Hess, Comcast's senior vice president of video product development. "It's not a matter of if anymore; ...
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