Energy Industry
Industry: Email Alert RSS FeedLady of the lake: why Bernice Miller likes 'traditional' jobber marketing. (B.J. Miller Oil Co.)
National Petroleum News, December, 1986 by Shingle, Howard
Lady of the Lake: Why Bernice Miller Likes 'Traditional' Jobber Marketing In the middle of Lake of the Ozarks, one of the Midwest's most beautiful tourist resort areas, is a woman jobber who has built a strong, 3.25 million gal./year Phillips jobbership by concentrating on oil marketing basics and avoiding sidelines such as convenience stores.
The B.J. Miller Oil Co., of Eldon, Mo., follows a "traditional" jobber marketing plan. It supplies gasoline, diesel and kerosine primarily through dealers and open wholesale accounts.
Miller Oil serves a total of 12 retail outlets in a 30-mile radius of its headquarters and 15 marinas on Lake Ozark itself. Its only substantial diversification is a small wholesale TBA business.
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