Big brew: convenience-store operators who sell beer know that it constitutes one of their biggest in-store sales categories. What can they do to make it even bigger?(C-Store Issues)

National Petroleum News, September, 2003 by Bennett, Stephen

Convenience stores ring up bigger beer sales than supermarkets, drug stores, supercenters and wholesale clubs combined, according to data published by ACNielsen, Adams Beverage Group and other sources. The c-store industry's annual beer sales exceed $12 billion, according to those same sources. As the leading off-premise channel for beer, then, the c-store industry is of great significance to the beer industry--and vice versa.

It is estimated that about three quarters of the nation's 132,424 c-stores sell beer; and it is well known that in those stores, beer constitutes the second-largest in-store sales category. So what merchandising methods can retailers implement to get the most out of this vital category?

Most retailers approach the task by...

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