Thank you Starbucks!(The Last Word)(Pour Your Heart Into It)(Book Review)

National Petroleum News,  November, 2003  by Gunn, Ken

Tags: Cup, Starbucks Corp.

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If you have not, you must read the book "Pour Your Heart Into It" by Howard Schultz, Chairman and CEO of Starbucks. The book profiles in basic business prose "How Starbucks Built A Company One Cup At A Time."

The book clearly articulates the vision, values and passion it took to go from zero stores in 1985 to a worldwide name with thousands of stores--a company responsible for taking a commodity and making it cool for the masses to passionately savor coffee, great coffee, a secret jealously enjoyed by Italians and Italian coffee connoisseurs.

[ILLUSTRATION ...

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