Negocios & Industrias.(TT: Businesses & Industries.)
Automundo Magazine, March, 2001
¡FUEGO! ¡FUEGO!
Así gritan muchos transeúntes desprevenidos al paso de los camiones que transportan los neumáticos FALKEN. Sucede que los vehículos vienen con sus costados pintados con llamas y la gente cree que se están quemando. Pero a no asustarse. Se trata simplemente de una idea de Richard Smallwood, director de mercadeo de los neumáticos FALKEN para llamar la atención con la intensidad de las imágenes del diseño de las nuevas gomas FALKEN.
SAAB EXPANDE SU PLANTA
Casi $100 millones invertirá Saab Automobile AB en la extensión de su planta de ensamblaje en Trollhattan, Suecia. Las instalaciones abarcarán un total de 226,000 pies cuadrados e involucrarán el reemplazo de una de las dos líneas actuales de producción con una nueva línea....
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