Scion xA y xB: Toyota va detras del el espiritu de la nueva generacion.(Evaluacion de producto/servicio)
Automundo Magazine, August, 2003
La próxima generación de compradores de autos nuevos se encuentra desde hace un tiempo en la mente de Toyota, que lanza al mercado dos nuevos modelos destinados, exclusivamente, a este público juvenil: la mini camioneta deportiva Scion xA y el subcompacto xB. Scion además es una marca propia, y no un modelo de Toyota. Con esto, la fabrica simplemente pretende separar aún más a Scion como productos juveniles.
Pero, definitivamente, estos vehículos irán más allá de los límites que rodean el blanco al que irán orientados, porque estos automóviles con gran estilo tendrán un precio tentador para personas de cualquier edad: 12.480 dólares para el xA manual, 13.280 dólares para el xA automático, 13.680 dólares para el xB manual y 14.480 dólares para el xB...
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