Mazda3: ¿el mejor nuevo compacto?(automóvil)(Evaluación de producto/servicio)
Automundo Magazine, January, 2004 by Koechlin, Jorge
EN EL CONGESTIONADO Y FRAGMENTADO MERCADO DE LOS AUTOMÓVILES DE HOY, LOS CONSUMIDORES SE TORNAN CADA VEZ MÁS INDECISOS Y LOS NUEVOS PRODUCTOS PASAN FÁCILMENTE DESAPERCIBIDOS. PARA DESTACARSE FRENTE A TAN VARIADA COMPETENCIA, LOS FABRICANTES MÁS INTELIGENTES BUSCAN CONSTRUIR Y HACER HINCAPIÉ EN AQUELLAS CUALIDADES QUE MEJOR DEFINEN SU MARCA, AYUDANDO ASÍ A CREAR UNA CONEXIÓN MÁS POSITIVA CON SUS CLIENTES POTENCIALES. PERO LA BÚSQUEDA DE CARACTERÍSTICAS SIGNIFICATIVAS, NO ES SIEMPRE UNA TAREA FÁCIL.
Es simple desarrollar un auto con una marea deportivas definidora, como el RX-8, pero ahora el fabricante apunta hacia el mercado de los subcompactos, un segmento frecuentemente relacionado con el "transporte básico". Aunque no está dirigido a desafiar los aspectos...
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