Manufacturing Industry
New wrinkle for Sun-Maid raisin shippers. (Sun-Maid Growers of California)
Packaging Digest, October, 1992
Automated pack line for new two-piece box with easy-opening generates promotion, boosts sales.
For Sun-Maid, making secondary packaging perform value-added duty wasn't simply a matter of having a more aesthetically pleasing case. It also involved completely redesigning its shipper for ease of opening and display and installing a new automated line to pack it.
For years, Sun-Maid Growers of California, Kingsburg, Calif. has packed its popular 9-oz cartons in a traditional one-piece RSC corrugated shipping case. The company now demands more from its shipper: increased brand identification; reduction in materials; easy opening; and simplified end-of-aisle store display for promotions. It gets all that and more from a switch to a two-piece lid and tray run on...
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