Manufacturing Industry
Carton spout shakes up egg nog sales. (Super Store Industries' gable carton)
Packaging Digest, December, 1997
Sunnyside Farms Dairy tries nontraditional spout fitment on its traditional egg hog gabletop cartons and increases sales by 7 percent during 1996 holiday season. Interior pull ring adds convenience and large spout facilitates pouring the thick, shakable drink.
As the holiday season swings into high gear, consumers often stock the refrigerator with dairy egg nag to bring traditional cheer to parties and gatherings. But during the 1996 winter holidays, consumers in northern California and Nevada reached for egg nag in nontraditional packaging after Super Store Industries took a trailblazing step by piloting their Sunnyside Farms brand egg nag in a gabletop carton with spout fitment.
Ran Harris, operations manager of the Fairfield, Calif., Sunnyside Farms...
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