Manufacturing Industry

Cushy shippers cradle TVs.(Toshiba America Consumer Products)

Packaging Digest, May, 2002 by Hartman, Lauren R.

Like a comfy couch from which to view the 'tube,' honeycomb-cushioned shippers protect toshiba's recently launched TV models with just the right amount of shock-absorbing properties best of all, they're compatible with ISO 14001 standards.

It's one thing to cushion a small shipping case of nuts and bolts; it's quite another to ship a heavyweight wide-screen TV. Ask Toshiba America Consumer Products, which relies on honeycomb cushioning to brace shipments of some of its recently introduced large-screen and wide-screen television sets bound for dealers, distributors, mass merchandisers like Circuit City and Best Buy, and many other outlets across the U.S. and Canada. As economical as they are protective, the corrugated-based inserts added to the large, bundled...

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