Manufacturing Industry
'Oxygen' water in cans is a breath of fresh air.(Design trends: beverages)
Packaging Digest, March, 2005
Health-conscious consumers concerned about lugging their 12-oz glass bottles of hiOsilver Oxygen Water into fitness arenas where breakage is a concern can breath a sigh of relief. Last fall, Palo Alto, CA-based hiOsilver launched its oxygen- and magnesium-enriched water product in a 16-oz aluminum can that offers the portability and safety of plastic, but with increased barrier properties.
"We decided to add cans so that our customers could take hiOsilver Oxygen Water to the gym, swimming pool, tennis court and other places where our water in a glass bottle is not permitted or desirable," explains Howard Hoffman, founder and president of hiOsilver.
"We are focused on delivering maximum oxygen concentration, so packaging choice is a big concern," he...
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