Manufacturing Industry
From small fruits come big rewards: the Mobius Package Design Awards honor Freixenet's luxurious and sophisticated Ferrer bottle and a variety of high-impact, island-inspired packages for Tahitian Noni's exotic lineup of teas, health supplements and other health-food products.(Cover Story)
Packaging Digest, April, 2005 by Abrams, Bernard
Design's particular talent for seeking out specific consumers for a product is sometimes appreciated mostly by designers, until the bottom line emerges. Suddenly, glasses are raised in a toast. That's what's happening with two firms and their clients, who are celebrating the Mobius Package Design Awards (www.mobiusawards.com), presented weeks ago at the Directors Guild of America in Los Angeles.
Arising from a field of 47 entries, the two top U.S. winning products are based on a small fruit and an unusual leaf--the wine grape and the morinda citrifolia, also known as the noni leaf, native to French Polynesia, respectively.
The grapes are a blend of Pinot Noir and Chardonnay in a 1995 Carneros Cuvee from Gloria Ferret Champagne Caves/Freixenet USA,...
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