Labatt's insulated beer can wears a shrink label.(design trends)

Packaging Digest, August, 2005

What could be the world's first insulated beer can is on tap at Labatt Brewing Co., which is now adorning its 473-mL can of Labatt Blue Pilsener with a Cool2Go[TM] insulated shrink-sleeve label from Multi-Color Corp. (www.dupont.com). The Labatt Blue Cold One[TM] was released into Canadian markets in May. Unlike most beer cans, the Labatt Blue Cold One, coated with DuPont's Cool2Go wrap, has a thin, thermal barrier that protects the beer from condensation and rising temperatures. DuPont says the wrap is made by placing a polymer insulation between two layers of its Melixnex[R] film, which results in the thermal barrier. Once chilled, the insulated wrap is designed to keep the beer colder longer. Multi-Color produces the specially designed shrink sleeve at its facility...

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