Manufacturing Industry
Tilt-neck bottles add a new angle to auto care: Tenneco Automotive is packaging the DuPont Performance Chemicals line of auto care treatments in tilt-neck PVC containers. The new marketing slant is sure to attract attention on shelves.(automotive packaging)
Packaging Digest, December, 2005
When a major U.S. manufacturer introduces a new line of auto care products and expects to win the battle for attention over established brands on retail shelves, it has to have a big packaging idea. That's why a group of tilt-neck containers is putting a new spin on DuPont Performance Chemicals' auto care products.
The products include a fuel system cleaner, a fuel injector cleaner and an engine treatment additive. The custom, extrusion/blown polyvinyl chloride containers feature long, tilted, angled necks and sleeve labels to differentiate the products from competitive brands on retail shelves. They also have color-coded caps and racy label graphics.
The products are Tenneco Automotive's newest line of car-performance products, which it is...
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