Manufacturing Industry
Motor-oil-themed cans rev bodybuilders' engines: dietary supplements from WellNx Life Sciences, Inc. never looked so buff as they do in new, custom containers and a keepsake tin that emphasize the products' scientific foundations while appealing to the gym crowd with its promise of body transformation.(Cover story)
Packaging Digest, January, 2007 by Mohan, Anne Marie
To introduce its three-product Biogenetix [TM] line of physique-enhancing" dietary supplements for male athletes, WellNx Life Sciences, Inc. (formerly NxCare [TM], Inc.), Mississauga, ON, has brought in some muscle, with masculine, motor-oil-style containers and a striking, custom keepsake tin. Launched in General Nutrition Centers (GNC) last September, Bioburn-[D.sup.2.T], Creatine-[D.sup.2.T] and NO-[D.sup.2.T] are respectively being billed by WellNx as America's "strongest fat burner," "strongest creatine" and "strongest nitric oxide." Together, the supplements are designed to increase muscle growth, improve strength and increase thermogenesis--or the production of heat in the body--in bodybuilders, mixed martial artists and other male athletes.
"All...
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