Manufacturing Industry
Single-serve Shuttle teams wine bottle and glass in one.(design trends)
Packaging Digest, January, 2007
Australia's Hardy Wine Co. hopes its new Shuttle, a single-serve acrylic wine bottle kept securely sealed by its own upturned acrylic wine glass, will soar off the launching pad. The package is made tamper-evident until it's opened with a twist-top device. This releases the glass into which the wine is poured. Hardy believes the packaging technique, the specifics for which remain undisclosed, is a world first and is aimed at getting drinks out fast at crowded events that require quick service. Global marketing manager Miriam Leenders says Hardy had used the current Australian tour of the circus group Cirque de Soleil to test the 187-mL combo.
It looks simple and not particularly glamorous, but the Shuttle could revolutionize the way we drink wine, according to...
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