Manufacturing Industry
Radiant Colour Film for new perfume brand packaging.(Finished Pack)(produced by 3M)
Packaging Technology, November, 2002
Dior's new perfume "DiorAddict", had its global launch at the beginning of October, featuring visually stunning packaging made of 3M's shimmering Radiant Colour Film. Addict's effervescent, floral-oriental fragrance, together with the clean lines and vibrant colours of the stylish packaging allow Dior to explore edgier, ultra-modern aspects of the scent. The range is designed to appeal to the sophisticated twenty-something market, for "a woman who wants to be a woman".
The boxes are made of 3M's film laminated onto cardboard to make a strikingly eye-catching effect. The film itself can be used to create stunning visual effects displaying both brightness and colour. The colour effects vary depending on the surface it is backed upon, and the highly reflective...
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