Ten Most Interesting Marketers.(advertising industry)

B&T Weekly, August, 2005 by Stavrinos, Anthony

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Anthony Stavrinos

SKINS

Sportswear brand Skins has raised a few eyebrows this year, with a series of humorous ads and a few digs at its well-established rivals.

In a market famous for sponsoring and idolising sports stars, the compression tights and garments maker has kept its marketing budget low by doing quite the opposite and refusing to use famous people in its ads.

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And the brand's cheekiest stunt to date was stealing the famous Nike swoosh, turning it upside down and plastering it on the mouths of a series of sportsmen in its ads. Nike has chosen to ignore the ...

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Ten Most Interesting Marketers.(advertising industry)

B&T Weekly, August, 2005 by Stavrinos, Anthony

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