Music key to mobile marketing.
B&T Weekly, May, 2006
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Sally Robertson
Marketing: The CeBiT music forum held inSydney this week highlighted the importance of digital music to telecommunications marketing from the product, service and music point of view.
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Optus group director for consumer products and delivery, Chris Lane, said because mobile penetration in Australian was at almost 100%, the growth that comes with an uplifting penetration would fall away. "What's offsetting that is the opportunity to start to develop new products and services for the mass market, and music is just one of those opportunities," Lane said. ...
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