Is advertising on mobiles really the next big thing?

Staff

Mobile: Sensis is praising the benefits of mobile technology and welcoming the rise in popularity of local advertising. But some industry experts remain sceptical that the mobile phone will be the local advertising revolution Sensis predicts.

Sensis, Telstra's online information network, which includes brands such as Trading Post and Whereis.com, has a vision for the future that includes consumers being able to use mobiles to locate a supplier, provide a review or serve as a personal bargain hunter.

Innovations in technology could even see a mobile phone become an ...

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