When do awards win out?

Katie Cincotta

In the lead up to the who's-your-daddy of advertising awards, Cannes, Katie Cincotta examines whether award trophies serve a grander purpose than boosting egos and generating revenue for the organisers.

ut your mind to it and you could find an advertising award for virtually every letter of the alphabet: ADMA, AFA, AWARD, Caxtons, IAB, Folios, MADC, MFA, MMA, ONE, PADC, Sirens-the list goes on. And that's just a selection of Australia-based award programs for the advertising, media and marketing industry.

In the globalised economy, the need for recognition at ...

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