Target exec zeroes in on package promotions; Pellegrene makes changes in 'upscale discount' chain's image. (John Pellegrene; marketing of toys) (interview)

Playthings, April, 1990 by Clepper, Irene

Target exec zeroes in on package promotions

Pellegrene makes changes in `upscale discount' chain's image

John Pellegrene has been carrying a different business card for about a year now, but the former senior vice president of marketing for Dayton's Department Stores is still a member of the same corporate family.

As senior vice president in charge of marketing for the 411 Target Stores, a division of the Dayton-Hudson company, he has quickly made a dramatic change in "the upscale discount" company's image and its approach to customers.

PLAYTHINGS recently caught up with this fast-track executive in his downtown Minneapolis office. In an exclusive interview, Pellegrene talked about the new Target and the "toy-centered...

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