Target exec zeroes in on package promotions; Pellegrene makes changes in 'upscale discount' chain's image. (John Pellegrene; marketing of toys) (interview)
Playthings, April, 1990 by Clepper, Irene
Target exec zeroes in on package promotions
Pellegrene makes changes in `upscale discount' chain's image
John Pellegrene has been carrying a different business card for about a year now, but the former senior vice president of marketing for Dayton's Department Stores is still a member of the same corporate family.
As senior vice president in charge of marketing for the 411 Target Stores, a division of the Dayton-Hudson company, he has quickly made a dramatic change in "the upscale discount" company's image and its approach to customers.
PLAYTHINGS ...
Most Recent Business Articles
- How do I determine my retainer fee?
- Why fly solo when an executive assistant can accelerate your CLNC® business?
- The CLNC® mentors held the key to my first case and to my CLNC® success
- Atlanta CLNC® 6-day certification seminar photo gallery—plus sign up today for spring 2009 to save $100.00
- Speak to a full-time practicing CLNC® consultant
Most Recent Business Publications
Most Popular Business Articles
- Using object-oriented analysis and design over traditional structured analysis and design
- Big Fish Games Migrates Upstream to Fisher Plaza; High Growth Online Gaming Firm Vaults Fisher Plaza Occupancy Rate Above 90%
- Top of the line: some of the world's most well-respected doctors practice in South Florida. A guide to choosing the best physician specialists - Top Doctors in South Florida
- Sand filter basics: high-rate sand filters can be confusing for those new to the business. Understanding valve modes is the key
- BEHR Paints Introduces a Colorful New Way to Paint and Prime All in One with BEHR Premium Plus Ultra™ Interior
Sponsored by Merrill Lynch