Lego and Lintas announce joint media program. (Lego System A/S; Lintas: Worldwide; print advertising campaign to promote Duplo Pre-school Toys) (Brief Article)
Playthings, October, 1991
NEW YORK -- Lego Systems has announced a multi-faceted media program to promote its line of Duplo Preschool Toys during the key fourth quarter sales period. The program, created by Lintas: New York and developed jointly by Meredith Custom Marketing and Lego Systems includes a national print advertising campaign combined with a booklet and video promotion offer which will be run exclusively in Meredith publications.
Better Homes and Gardens, Ladies' Home Journal, and Ladies Home Journal Parents' Digest will feature the Duplo Parent's Guide, produced by Meredith, in their fall issues. The eight page booklet, containing the coupon offer for the video, is filled with suggestions for interactive play between parent and child. YWCA Day Care Centers...
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