Toys R Us opens kids' book shops. (Toys "R" Us Inc.) (Retail Hotline)
Playthings, October, 1993
Toys R Us will continue its expansion into the retailing of children's books by installing Books R Us departments in a total of 200 stores across the country. Books R Us offers a unique look and an environment conducive to reading and browsing. Each shop has carpeting, fully faced bookshelves with over 1200 book selections, creative graphics, special lighting, and a reading corner.
Knowledgeable sales personnel are also on hand. "We are confident that Books R Us will be a valuable learning resource to our customers, offering them a complete children's book shop that fits well within our normal retailing format," said Michael Goldstein, vice chairman and chief administrative officer of Toys R Us Inc. "As sales of children's books increased dramatically...
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